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Marketing Terms (A–Z) Click on the letters below to browse the content alphabetically.





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AAU
A/B Testing
ACV
AIO
AMA
ANA
ANOVA
APM Facts
ARS Persuasion
Abandonment
Abandonment rate
Above the fold
Above-the-line cost
Absolute advantage
Absolute product advantage
Absolute URL
Accelerated development
Accelerated purchase
Acceptable price range
Accommodation desk
Account
Account classification
Account executive
Account group
Account opener
Acquisition strategy
Acquisition value
Activation
Active listening
Activities, interests, and opinions
Activity goal (sales)
Activity quota
Actual value
Ad awareness
Adopter categories
Advertising
Advertising agency
Advertising media
Agency
All commodity volume
American Marketing Association
Analysis of variance
Analytics
Annual growth
As is
Association of National Advertisers
Audience
Authentic brand
Average frequency
Average price charged
Average price displayed
Average price paid
Average price per unit
Average unit price
Awareness
Awareness, attitudes, and usage
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