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Marketing Terms (A–Z)
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The person in an
who serves as the principal contact with a specific agency client (or more than one client) and coordinates the work of agency staff members assigned to those client(s).
A salesperson who has responsibility for the overall relationship between his or her firm and a few major accounts. Comment: An account executive coordinates financial, production, and technical capabilities of the firm to satisfy the needs of the account.
American Marketing Association.
> (cited 3 April 2015).
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