Acquisition Strategy



Acquisition strategy is the process of finding those potential customers who are in the market and ready to buy. In internet terms, it is the attempt to lead customers to a website and to welcome them, answer their questions, and close the sale.[1] [2]


  1. ^ SEMPO. SEM Glossary. <> (cited 29 April 2015).
  2. ^ American Marketing Association. Dictionary. <> (cited 29 April 2015).

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.