AcquisitionFeedback.png


Definition

Acquisition refers to the acquiring by one firm of another firm's technology (process, facility, or material), product rights (trademarks), or entire businesses in order to increase its total sales. The acquisition may be related to the firm's current business (e.g., the acquisition of a competitor, a supplier, or a buyer) or may be unrelated (e.g., the acquisition of an entirely different business). Acquisition is a method of expanding one's product offering by means other than internal development. Any combination that forms one company from two or more previously existing companies is known as a merger.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right-hand side of this page to apply. If you are not a registered user, and you have a suggestion, please email registrar@themasb.org.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.
If you are not a registered user, and you have a suggestion for a new term or a comment on an existing term, please emailregistrar@themasb.org.