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Definition

An activity quota focuses on the activities in which sales representatives are supposed to engage. Activity quotas focus on a salesperson's efforts rather than the sales volume outcomes of these activities. Examples of activity quotas include number of letters to potential accounts, number of product demonstrations, number of calls on new accounts, and number of submitted proposals.[1]

See Also

Activity goal (sales)

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 29 April 2015).

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