Actual ValueFeedback.png


Definition

Actual value is the customer's current and future value if the current level of business is maintained over time. This dimension of value includes revenue, but also elements such as how engaged the customer is in the business, communications, and referrals.[1]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 29 April 2015).

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.