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Definition

An ad group is a set of ads and related keywords within a online marketing campaign. The ads can be displayed to prospective customers searching for or viewing content related to your keywords and/or ads. You can apply a default ad group bid to all keywords in an ad group or set custom bids for individual keywords.[1][2]

References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ http://www.lazworld.com/glossary.html

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