Ad-ID is the industry standard for identifying advertising assets (broadcast, print and digital) across all media platforms. It’s similar to the UPC code of the packaged goods industry in that it generates a unique identifying code for each advertising asset, and applies that code to all media. Using Ad-ID greatly improves workflow between agency, advertiser, media and their associated vendors, and removes the need for excessive human intervention and mistakes.

The Ad-ID system was developed by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers (ANA), and is the only asset identification system supported by the two trade associations and is the preferred advertising identification of the major TV networks.

Under the April 2013 agreement between SAG-AFTRA and the JPC, all commercials produced for television, radio and digital platforms featuring SAG-AFTRA union members, must now use Ad-ID as the sole standard commercial identifier.”[1]


  1. ^ Ad-ID. About Ad-ID. <>

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