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is the industry standard for identifying
) across all
platforms. It’s similar to the
code of the
industry in that it generates a unique identifying code for each advertising asset, and applies that code to all media. Using Ad-ID greatly improves workflow between
and their associated vendors, and removes the need for excessive human intervention and mistakes.
The Ad-ID system was developed by the
American Association of Advertising Agencies (4A's)
Association of National Advertisers (ANA)
, and is the only asset identification system supported by the two trade associations and is the preferred advertising identification of the major
Under the April 2013 agreement between SAG-AFTRA and the JPC, all
produced for television, radio and digital platforms featuring SAG-AFTRA union members, must now use Ad-ID as the sole standard commercial identifier.”
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