Adaptation Pricing PolicyFeedback.png


Definition

Adaptation (or polycentric) pricing policy is pricing for the rest of the world by adapting home country prices to local competitive and market circumstances.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.