Advertising ClutterFeedback.png


Definition

Advertising clutter refers to the extent to which multiple advertising messages compete for the consumers' (limited) attention. It often is used to indicate multiple competing messages in a given time frame and medium (such as television).[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.