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Definition

An advertising agency is an organization that provides a variety of marketing communications services to clients seeking assistance in their marketing activities. A full-service agency engages in the planning and administration of campaigns, including setting advertising objectives, developing communications strategies, developing and producing messages, developing and executing media plans, and coordinating related activities such as sales promotions and public relations. A limited-service agency concentrates on one of the major agency functions such as developing and producing advertising messages or media plans.[1]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 12 November 2014).

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