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is an organization that provides a variety of
services to clients seeking assistance in their
activities. A full-service
engages in the planning and administration of campaigns, including setting
objectives, developing communications strategies, developing and producing messages, developing and executing
, and coordinating related activities such as sales promotions and public relations. A limited-service agency concentrates on one of the major agency functions such as developing and producing advertising messages or
American Marketing Association.
> (cited 12 November 2014).
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