Affidavit of PerformanceFeedback.png


Definition

An affidavit of performance is a signed and notarized statement from a television or radio station to the agency or advertiser that confirms the advertising ran as scheduled. The print equivalent is called a tearsheet.[1]

References

  1. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.