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Definition

Area sampling is a form of a cluster sample in which areas (for example, census tracts, blocks) serve as the primary sampling units. The population is divided into mutually exclusive and exhaustive areas using maps, and a random sample of areas is selected. If all the households in the selected areas are used in the study, it is one-stage area sampling, while if the areas themselves are sub-sampled with respect to households, the procedure is two-stage area sampling.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

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