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is a form of a
in which areas (for example, census tracts, blocks) serve as the primary sampling units. The population is divided into mutually exclusive and exhaustive areas using maps, and a
of areas is selected. If all the households in the selected areas are used in the study, it is
one-stage area sampling
, while if the areas themselves are sub-sampled with respect to households, the procedure is
two-stage area sampling
American Marketing Association.
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