Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
is defined as:
Sales to ultimate
by wholesalers who hold themselves out to be sellers only to
A salesperson's practice of avoiding a purchasing agent by visiting departments in plants to obtain orders without authorization from the purchasing agent.
American Marketing Association.
> (cited 3 May 2015).
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"