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Definition

Backdoor selling is defined as:
  1. Sales to ultimate consumers by wholesalers who hold themselves out to be sellers only to retailers.
  2. A salesperson's practice of avoiding a purchasing agent by visiting departments in plants to obtain orders without authorization from the purchasing agent.[1]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 3 May 2015).

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