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Definition

A backlink is an incoming link to a web page. Backlinks are important for search engine optimization (SEO) because some search engines give more credit to websites that have a good number of quality backlinks. Sites with better backlink counts usually rank better in Search Engines Results Pages (SERPs).[1] [2]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 28 April 2015).
  2. ^ Lazworld. Internet Marketing & Advertising Glossary. <http://www.lazworld.com/glossary.html> (cited 28 April 2015).

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