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is an alluring but deceptive and insincere offer whereby the advertiser does not intend to sell the advertised product or service at the unusually low advertised price.The intention is to increase
, then switch the
to a higher priced item when the customer comes to the store. This is often accomplished by inducing customers to buy higher priced models by disparaging the less-expensive product. This practice is illegal if customers find it difficult or impossible to buy the advertised item.
American Marketing Association.
> (cited 3 May 2015).
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