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Definition

A banner ad is a graphical internet advertising tool in which visitors click on the graphic to be taken to another website.[1] Early banner ads typically ran across the top of a web page. They were first created by hotwired.com (website of Wired magazine), which was launched in October of 1994.[2] Banner ads now refer to ads of varying sizes and positions. [3]

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References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 28 April 2015).
  2. ^

    Welcome the The "First" Banner Ad. <http://www.thefirstbannerad.com/> (cited 28 April 2015).
  3. ^ IAB. IAB Display Advertising Guidelines. <http://www.iab.net/guidelines/508676/508767/displayguidelines> (cites 28 April 2015).

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