BarcodeFeedback.png


Definition

A barcode is a graphic representation of data that uniquely identifies various aspects of product characteristics as well as additional information regarding delivery and handling instructions. The information is read by optical scanning devices and greatly increases the speed, accuracy, and productivity of the distribution process.[1] For more information about barcodes, see the detailed entry on Wikipedia: http://en.wikipedia.org/wiki/Barcode.

barcode.jpg

See also


References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 28 April 2015).

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.