BarterFeedback.png


Definition

  1. (advertising definition) The practice of trading time or space in advertising media for merchandise or other nonmonetary forms of compensation. Syndicated television or radio programs are often carried by television and radio stations on a barter basis with the local stations receiving the syndicated program including some commercials in return for being able to sell the remaining commercial positions to other advertisers.
  2. (global marketing definition) A type of trade transaction in which there is a direct exchange of goods or services between two parties. Although no money is involved, both partners construct an approximate shadow price for products flowing in each direction, without the use of money (e. g., A West German company sells a $60 million steel making complex to Indonesia and is paid in 3,000,000 barrels of Indonesia oil. The shadow price of the oil would thus be $20 per barrel.)[1]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 28 April 2015).

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.