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Definition

Bid boosting is a form of automated bid management that allows you to increase your bids when ads are served to someone whose age or gender matches your target market. Microsoft adCenter (Bing) was the first search engine to offer this tool.[1] [2]

References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ Lee, K., and C. Seda. Search Engine Advertising. 2009.

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