Bid BoostingFeedback.png


Bid boosting is a form of automated bid management that allows you to increase your bids when ads are served to someone whose age or gender matches your target market. Microsoft adCenter (Bing) was the first search engine to offer this tool.[1] [2]


  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ Lee, K., and C. Seda. Search Engine Advertising. 2009.

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.