Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
is an invitation to potential suppliers to submit their offers and a
for a particular opportunity. A
is formal, written, and sealed, and usually all closed
are opened and reviewed at the same time, with the contract being awarded to the lowest bidder who meets the specifications. An
is usually more informal and is used when specific requirements are hard to rigidly define or when
American Marketing Association.
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"