Black FridayFeedback.png


Definition

In marketing, Black Friday refers to the day after Thanksgiving in the United States, which is marked by promotional sales and huge crowds in retail stores, and is often considered the beginning of the holiday shopping season. A subject of controversy, many large retailers have started opening their doors on Thanksgiving evening; this practice may be called Gray Thursday, Black Thursday, or Brown Thursday.

In 2015, sporting goods retailer REI bucked this trend by closing on Black Friday and encouraging employees and customers to spend time outside instead of shopping.[1]

See Wikipedia entry on Black Friday (shopping) for more details.

See Also


NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.

  1. ^ Kates, M. "Banning Black Friday: REI's Decision To Opt Out (And Why Others May Want To Follow)" Forbes, 16 November 2015 <http://www.forbes.com/sites/onmarketing/2015/11/16/banning-black-friday-reis-decision-to-opt-out-and-why-others-may-want-to-follow/>