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Definition

Brand valuation refers to the estimation of the monetary value of a brand in a transaction whether it is internal or a purchase, sale or licensing agreement. It is the financial equity the company has in the brand as a transferrable asset.

Brand valuation and brand evaluation are related concepts and synergistic with each other. Brand evaluation is broader and includes non-monetary considerations. While brand valuation is defined from the brand owning entity’s point of view, brand evaluation is defined from the point-of-view of all stakeholders.[1]


References

  1. ^ International Organization for Standardization ISO 20671:2018

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