Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
occurs when the key sales message:
serves to differentiate the
from the competition in a way that is demonstrated or proven
makes a claim that only the advertised brand can make (that is, the message expresses a "point-of-difference" for the brand)
is unique in that it emphasizes some new aspect of the
research systems corporation (rsc).
Guidelines for Judging Key Messages.
Evansville, IN: research systems corporation, 1989.
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"