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Definition

Business to business (or B2B) refers to businesses that market products or services to other businesses.[1] [2]

See Also

Business to consumer (B2C)

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 28 April 2015).
  2. ^ SEMPO. SEM Glossary. <http://www.sempo.org/?page=glossary> (cited 28 April 2015).

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