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Definition

Business to consumer (or B2C) refers to businesses that market services or products to consumers.[1] [2]

See Also

Business to business (B2B)

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 3 May 2015).
  2. ^ SEMPO. SEM Glossary. <http://www.sempo.org/?page=glossary>(cited 3 May 2015)
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