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Business-to-business (B2B) advertising
is an area of
, resources, materials, and supplies purchased and used by businesses. This area includes:
industrial advertising, which involves goods, services, resources, and supplies used in the production of other goods and services
trade advertising, which is directed to
who buy the advertised product for resale to
professional advertising, which is directed to members of various professions who might use or recommend the advertised product
agricultural advertising, which is directed to farmers as business
of various products and services
American Marketing Association.
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