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Definition

In SEO marketing, campaign integration involves planning and executing a paid search campaign concurrently with other marketing initiatives, online or offline, or both. More than simply launching simultaneous campaigns, true integration takes all marketing initiatives into consideration prior to launch, such as consistent messaging and image, driving offline conversions, supporting brand preference, brand awareness, increasing response rates, and contributing to ROI business goals.[1] [2]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx>.
  2. ^ SEMPO. SEM Glossary. <http://www.sempo.org/?page=glossary>.

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