Certification MarkFeedback.png


A certification mark is "a sign or symbol that identifies and guarantees the origin or quality of a particular product; owner may permit another party to use the mark in commerce." [1] Examples include Energy Star and Woolmark (see below). (See Wikipedia entry on certification mark for more detailed information.)

Examples of certification marks


  1. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.