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is a series of
percentages or their total. For example, if a
list (catalog) price
denotes $100 and is subject to a 40-15-15
to dealers, the total or chain discount is $56.65 (i.e., $100-40% = $60, $60-15% = $51, $51-15% = $43.35. $100 - $43.35 = $56.65.).
American Marketing Association.
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