Channel FlowsFeedback.png


Channel flows refer to the marketing functions performed by manufacturers, wholesalers, retailers, and other channel members within the channel. Eight universal channel flows have been identified:
  • physical possession
  • ownership
  • promotion
  • negotiation
  • financing
  • risking
  • ordering
  • payment[1]


  1. ^ American Marketing Association. AMA Dictionary.

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.