Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
that are motivated by something other than a search for the advertised
. Click fraud may be the result of malicious or negative competitor/affiliate actions motivated by the desire to increase costs for a competing
or to garner
costs for the collaborating affiliate. Also affects
search engine results
by diluting the quality of clicks.
American Marketing Association.
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"