The Internet Advertising Bureau defines the term click in several different ways:
  • a metric that measures the reaction of a user to an online advertisement (types of clicks include clickthroughs, in-unit clicks, and mouseovers)
  • the opportunity for a user to download another file by clicking on an advertisement, as recorded by the server
  • the result of a measurable interaction with an advertisement or key word that links to the advertiser's intended website or another page or frame within the website
  • a metric that measures the reaction of a user to linked editorial content[1]

See also


  1. ^ IAB. Glossary of Interactive Advertising Terms v. 2.0. <> (cited 23 April 2014).

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