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Internet Advertising Bureau
defines the term
in several different ways:
a metric that measures the reaction of a user to an
(types of clicks include
, in-unit clicks, and
the opportunity for a user to
another file by clicking on an
, as recorded by the
the result of a measurable interaction with an advertisement or key word that links to the advertiser's intended
or frame within the website
a metric that measures the reaction of a user to linked editorial content
Cost per click
Glossary of Interactive Advertising Terms v. 2.0. <
> (cited 23 April 2014).
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