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Clicks and Mortar
Clicks-and-mortar, bricks-and-clicks, and clicks-and-bricks
are all ways of referring to a business model which integrates physical
retail locations with
. Ordering pizza online is one of the earliest examples of use of the clicks-and-mortar model. (See Wikipedia for a more detailed definition of
Bricks and Clicks
, including history, advantages vs. disadvantages, and legislation.)
Dictionary of Marketing Communications.
Sage Publications (2004).
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