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Definition

Common rewards for marketing personnel and their suppliers—–including pay, promotions, recognition—are based heavily upon success against common financial metric.[1] For example, if leaders reward promotion specialists for higher short-term sales, and separately reward broadcast specialists for higher awareness, this suggests a marketing team that is not well governed.[2]

See also


References
  1. ^ Willard, John. Continuous Improvement in Return (CIR): Project Review & Status. MASB Summer Summit, August 2016, Atlanta.
  2. ^ O'Keefe, J. Continuous Improvement in Return (CIR). MASB Summit, August 2015.

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