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for marketing personnel and their suppliers—–including pay, promotions, recognition—are based heavily upon success against
common financial metric
For example, if leaders reward promotion specialists for higher short-term sales, and separately reward broadcast specialists for higher
, this suggests a
team that is
CIR planning process
Continuous improvement orientation
Cross-functional team with CIR orientation
Continuous Improvement in Return (CIR): Project Review & Status.
MASB Summer Summit, August 2016, Atlanta.
Continuous Improvement in Return (CIR).
MASB Summit, August 2015.
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