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Comparison shopping includes two major types of activity, merchandise shopping and service shopping:
  1. Merchandise shopping activities rendered by an organized shopping bureau includes checks of new items being offered by competing stores, reports on advertised promotions of competitors, comparison price shopping, etc.
  2. Service shopping is normally performed by shoppers who pose as customers and report the quality of selling service on standard forms.[1]


  1. ^ American Marketing Association. AMA Dictionary.

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