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Competitive position refers to the position of one business relative to others in the same industry. There are a multitude of factors contributing to (and which can be used to measure) competition. The major categories are:
  1. Market positionrelative share of market, rate of change of share, variability of share across segments, perceived differentiation of quality/service/price, breadth of product, and company images
  2. Economic and technological position—relative cost position, capacity utilization, technological position, and patented technology, product or process
  3. Capabilities—management strength and depth, marketing strength, distribution system, labor relations, relationships with regulators[1]


  1. ^ American Marketing Association. Dictionary. <> (cited
    • 12 May 2015).

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