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refers to the position of one business relative to others in the same industry. There are a multitude of factors contributing to (and which can be used to measure) competition. The major categories are:
relative share of market
, rate of change of
, variability of share across segments, perceived differentiation of quality/service/price, breadth of
, and company images
conomic and technological position
—relative cost position, capacity utilization, technological position, and patented technology, product or process
—management strength and depth,
strength, distribution system, labor relations, relationships with regulators
American Marketing Association.
12 May 2015).
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