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Definition

  1. (product development definition) The products that are manufactured together, sold together, bought together, or used together. One aids or enhances the other.
  2. (economic definition) Those products whose demands are positively related, i.e., an increase in quantity demanded by the market of Product A results in an increase in the quantity demanded for Product B.
  3. (environments definition) A product that is used or sold jointly with other products, such as razors and blades, or shampoo and conditioner.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

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