Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
The Content Marketing Institute defines
as a "
technique of creating and distributing
and consistent content to attract and acquire a clearly defined
—with the objective of driving profitable
Content Marketing Institute.
What is Content Marketing? Useful content should be at the core of your marketing.
> (cited 12 November 2014).
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"