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that is automatically served or placed on a
based on the page's content,
, and phrases. This is in contrast to a SERP (search engine result page) ad display, in which ads appear based on the words entered using a
. For example, contextual ads for digital cameras would be shown on a page with an article about photography, not because the
entered "digital cameras" in a search box.
See Wikipedia entry on
for more detailed information.
contextual search campaigns
American Marketing Association.
SEMPO (Search Engine Marketing Professional Organization).
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