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Definition

A contextual search is one that analyzes the page being viewed by a user and gives a list of related search results based on their relevance to that specific user. Offered by Yahoo! and Google.[1] [2] See Wikipedia entry on contextual searching for more information.

See also


References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary. <http://www.sempo.org/?page=glossary>

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