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Definition

A contextual or content network is a network of websites that displays advertising on web pages adjacent to content containing the keywords being bid upon.[1][2] Example of contextual networks are Google AdSense and the Google Display Network.

See also


References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary. <http://www.sempo.org/?page=glossary>

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