Continuous ImprovementFeedback.png


Profitable growth is (predicted and) achieved over set periods of rolling times over time; return is increased cycle over cycle.[1]

See also


  1. ^ Banks, Greg. MASB Standards Project: Continuous Improvement in Return (CIR). February 2015.

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.