Term NameFeedback.png


Definition

xxxx[1]

Purpose

xxxx

Construction

xxxx

References

  1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc. <http://www.amazon.com/Marketing-Metrics-Definitive-Measuring-Performance/dp/0137058292>


NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the "New Comment" button. To respond to an existing comment thread (below), please click on the "Subject" you wish to respond to. Thank you for your input!
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • if you would like to suggest a new marketing definition or have a general comment, please visit our home page.

Subject Author Replies Views Last Message
No Comments