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Definition

A counterpurchase (also know as a parallel barter or parallel trading) is a transaction in which each delivery is paid for in cash. In most counterpurchase transactions, two separate contracts are signed, one in which the supplier sells products for a cash settlement (the original sales contract), the other in which the supplier agrees to purchase and market unrelated products from the buyer (a separate, parallel contract).[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

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