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Definition

A coupon is a printed certificate entitling the bearer to a stated price reduction or special value on a specific product, generally for a specified period of time. The face value of the coupon is set and redeemed by the seller.[1]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 30 June 2015).

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